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Analytics

Analytics Dashboard

Understand how customers interact with your Store Locator through the Analytics dashboard.

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The Analytics page shows how customers interact with your Store Locator.

Select a date range at the top to view recent activity.

Analytics dashboard overview
The Analytics dashboard showing map engagement and store metrics.

Map Engagement#

Highlights where users search and interact, with optional layers including:

  • Shops on the map
  • Search locations
  • Heatmaps of activity

Most Used Filters#

Shows which filters customers use most often — useful for understanding what's important to your audience (distance, product availability, open now, etc.).

Most Viewed Stores#

Highlights the stores getting the most attention, so you can identify your most popular locations.

Store Engagement#

Tracks clicks per store, including:

  • Store detail views
  • Phone number clicks
  • Website visits
  • Direction requests

Use Store Engagement data to identify which stores drive the most customer actions, and optimize low-performing listings with better images, hours, or descriptions.

Still stuck?

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Or email us at support-store-locator@mapular.com